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6 Reasons Why You NEED To Update Your Website

Are you proud of your current website? If the answer is no, you need to stop what you are doing right now and call Spotted Monkey! We will create a website that you will proudly share online and invite prospective clients to browse through. A website that will not only promote your business, but also help you obtain new clients.

No longer is it enough to just own a website, users are informed when it comes to the Internet now and particular too! With all of the recent updates in the technological world, there is so much competition. Which is why your website needs to be in tiptop shape!

Not sure whether to update your website or not? Here are 6 reasons why you need to update your website today!

  1. Visual Appeal

The appearance of your website is a direct reflection of your business. Have you ever heard the saying “First impressions matter?” Well that applies to websites too. If your site is visually interesting and has useful information, users will see you as an expert in your industry. However, if the website looks poorly designed and outdated users will make the assumption that your company is incompetent and outdated.

  1. Security

We hear stories all the time about websites being hacked. The most broadcasted ones usually include a defaced homepage that shows a message about who hacked your website and why they did it.Unfortunately, whether your website is new or old, it can still be hacked. However, keeping your website up to date and checking it periodically can help prevent this from occurring.

  1. Content

The visual appeal of your website is the main influent of a first impression but that is only the beginning. Once you have grabbed a user’s attention, you need to further interest them with your content.The words that you use should be interesting while still delivering important information about the products or services your company offers.

  1. Brand Representation and Target Audience

Your website promotes your business 24/7 so whatever you have on your website reflects on your company. If your website misrepresents what your company’s call to action is you may be appealing to the wrong target audience.

One way you can ensure that you are attracting the correct target audience is to put content that appeals to those users on your website. Check the content and galleries you show on your website, remove the type of work you do not want to do in the future and carefully select the content you include so that it appeals to future prospective clients.

  1. Outdated Technology

The saying, “old school is cool” does not apply when it comes to functionality of your website.The technological world is constantly changing and you do not want your website to be left behind. If you built your website more than two years ago then more than likely it is behind in terms of looks and functionality.

  1. Search Engine Optimization

When you update your website’s visual appearance and content, it is also a great opportunity to update your SEO settings. These might involve revision of your recently updated content, but it may also involve updating the short code associated with the new design.

 

We are not trying to convince you to update your website just for the sake of changing it. A website exists to promote your work, help customers learn about your company and get them excited to work with you! Here at Spotted Monkey, we can help you achieve these goals and your own goals as well, so give us a call today and we will help you get the most out of your website!

 

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