You’ve finally finished your website (awesome!) and now all your friends can find your business online. You do a quick google of your business name – and your website doesn’t pop up. It’s not even on the second page of search results! You know your website is live on the web because you just checked the URL.
So where did your site go?!
Maintaining your search engine optimization (SEO) is the easiest way to get your website on the very first Google Search results page. Every website builder includes SEO to an extent, though some SEO packages are more customizable than others. Read on to learn more about SEO.
SEO from the Ground-Up
SEO keywords and meta descriptions are what set your site apart from all other similar sites. Some site builders like Squarespace and Wix are already set up with basic SEO. Other site builders like WordPress offer free SEO plugins for additional customization, with purchasable upgrades.
Even so, never assume your website is fully optimized. You can have the best SEO keyword, but your website can still rank low on the search results because of other technical problems: broken internal and external links, old code, short meta descriptions, non-responsive website design, poor page loading speed, unhelpful and outdated content, just to name a few (click here to learn more about fixing technical issues).
Even if your website is technically perfect, Google might not have indexed it yet. New websites take at least a month to appear in Google search results. That’s not because of anything you did; it’s just how long it takes for Google to recognize and trust your site.
Any amount of SEO will improve your Google ranking, but generally speaking, the more money you throw at your SEO, the higher your website will rank. This puts you on more even footing with websites that have been around longer (building Google cred and increasing rankings) and companies that can afford the ad space to jump them to the top of the search results (like Angie’s List and White Pages).
If you don’t want to pay for a premier WordPress SEO package, Google AdWords are an easy way to target specific groups of people at specific times. You only pay if people click on your site, so you’re only paying for results. This is a great option if your business does seasonal work – for example, a roofing company may use AdWords after a damaging hail storm when more people are searching for local roofing services.
Another free boost are to gather positive reviews on your site. Good reviews equals a higher Google rank – and good reviews on your Google Business page are even better. This can backfire if enough customers leave poor reviews.
AdWords is still reliant on keywords, though. Think of SEO as the website’s foundation: without good SEO, no amount of money will help your website rank.
Stop Playing Hide-N-Seek
If you have questions about your SEO, AdWords or Google Business, give us a call! We have web optimization packages for every budget to help your website win at Google Search hide-n-seek.
Remember – there are many avenues, but only one Spot!