Spotted Monkey made our first Snapchat geofilter for Website Thru The Nite in January. Whenever anyone used Snapchat in the designated area, they had the option to use the geofilter. It was scheduled to run for 27 hours in a very small area of 46,000 square feet. The filter was used on 74 Snaps and was seen almost 3,000 times – pretty good for such a small area!
On-demand geofilters are an easy and affordable way to promote your brand or business at sponsored events and key locations. Prices depend on run time and the size of the area covered, but for the amount of reach geofilters get, they are definitely a worthy investment.
Snapchat is a fairly new social media platform (think of it as the quirky, casual cousin of Instagram). Users send pictures or videos, called “Snaps”, to their friends and followers. Snaps can be viewed for up to 10 seconds before they are erased. If you want it to be visible longer, you can save to your 24-hour Snapchat Story (it will still disappear after a day, though). Snaps can be edited with fun stickers, drawing tools, and unique filters.
What makes Snapchat so important is not only its huge advertising potential, but how it offers a unique insight to the people side of your business or brand. Mobile video has become one of the leading forms of digital advertising because consumers like to know the face behind the product. With Snapchat, you can record yourself testing your own products. You can take pictures of customers (with their consent, of course) at your business. You can interview employees so viewers can see what the office environment it like. You could even record yourself, giving business-specific advice. And, of course, you can make geofilters.
As mentioned before, geofilters are an easy and affordable way to organically grow your audience. Spotted Monkey has made several geofilters for our clients and for events that we have sponsored. Snapchat offers analytics for each geofilter, so we were able to see how many people saw and used them. On-demand geofilters are different from sponsored geofilters, which cost hundreds of thousands of dollars. For more information on geofilters and how they can help your business, check out this article from Hootsuite.
Don’t let Snapchat intimidate you. Around 60% of Snapchat users are over 25 years old, and as a marketing tool it is easy (and fun!) to use. Now is the time to learn how Snapchat can help your business!